I am a girl who loves new adventures, so when I was invited to do a white water rafting trip on the White Salmon River I jumped at the chance. We immediately started off with a Class 3 rapid, which started the adrenaline early but also got us into a rhythm of “Let’s do this” right away! Casey was our seasoned guide and he made the whole experience fun and safe. The river was not boring as we seemed to always be approaching the next rapid. We even went over a 10 foot waterfall (Class 5) and I loved every minute. This was so much different from my last experience white water rafting when we didn’t have experienced guides, we hit rocks, flipped over and overall had a much more difficult time on the river.
I compare this to the 2020 experience for small business owners. It is an adrenaline rush as we navigate the rapids and we keep getting hit with one rapid after another. The demand for holistic advisors has provided an enormous opportunity for accountants because small business owners need seasoned advisors to help them prepare for the rapids.
Just as my river guide, Casey, helped me to feel secure and prepared for the rapids, accountants are the difference makers in this current business environment. Accountants who have the resources to be advisors can help entrepreneurs shift business models and see new opportunities to secure revenue. Successful accountants don’t just focus on the numbers but also see and understand the “people” side of the business.
Here are some of the key ways the accountants can provide higher value services to their clients:
- Teach business owners how to use technology to disrupt processes and enable automation
- Help clients to transform their mindset and see challenges as new opportunities to shift business models
- Create a playbook for how to communicate with employees to help employers and employees feel safe and informed
- Seek partners to help you outsource the compliance work so that you can focus on quality time with your client. Gusto’s People Advisory Program is a perfect example of a partnership that helps accountants become better advisors.
You can also partner with Breakaway Advising to help you learn to become a more successful and valuable resource for your clients. Breakaway Advising will invest in your growth to help you be the small business advisor that can transform business in this new environment. Breakaway Advising is a group of advisors who understands that team work is what empowers people to live the best life they can. We work as a team to help you implement a strong tech platform so that you can accomplish your goals in less time.
Small business needs help more than ever and you can be the difference maker for your clients by providing proactive, relevant and timely advice.